Tracking donor behaviour is crucial for optimising campaigns and understanding engagement. With Engage’s Link Builder feature, charities can generate custom links with UTM parameters to monitor website visitors and donations.
Unlike other tracking tools, this feature seamlessly integrates with our CRM- Engage, ensuring every interaction is captured and fed directly into Engage, helping charities improve their fundraising efforts.
Features
- Custom Link Generation: Easily create trackable links with UTM parameters to measure the effectiveness of campaigns and donor engagement across different channels.
- Seamless CRM Integration: When donors click on a link and complete a donation, all tracking data flows directly into Engage, providing real-time insights within the CRM.
- Comprehensive Visitor Tracking: Monitor website traffic and user behaviour, capturing detailed insights on where donors come from, what pages they visit, and their journey to donation.
- Automated Data Recording: All tracked parameters are automatically recorded in Engage without the need for manual updates or external systems, giving charities a clear picture of donor activity.
Benefits
- Improved Campaign Tracking: Charities can easily assess the performance of campaigns, knowing exactly which links and channels drive the most donations.
- Efficient Data Collection: Automated data flow into Engage saves time and ensures accuracy, allowing charities to focus on analysing results rather than managing data.
- Streamlined Fundraising Strategy: With tracking data available directly in Engage, charities can make informed decisions quickly, improving the efficiency and impact of their fundraising efforts.
Cost
- This tool is available with a recurring monthly subscription fee.
Requirements
To implement this solution, you'll need to:
- Confirm if your charity uses Engage with or without an N3O-integrated website.
- For non-N3O websites, ensure the ability to implement a provided script.
- Provide UTM link parameters and attributes for setup in Engage.
Time Required
1 - 2 weeks to complete
.png)